Friday, November 6, 2009
MASS COMMUNICATION IN INDIA
MASS COMMUNICATION IN INDIA In a country like ours, mass communication plays a vital role in creating awareness in people about national policies and programmes by providing information and education besides healthy entertainment. It helps people to be active partners in the nation-building endeavour. The Ministry of Information and Broadcasting is responsible for development and regulation of information, broadcasting and film sectors where as the Press Council of India regulates the press and the print media in the country. Different modes of mass communication such as the Akashvani, All India Radio, Doordarshan, newspapers, cinemas, etc., operating under the electronic and print media and various organisation associated with them are discussed in detail in the General Knowledge section.
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Mass communication is indeed a very important part of the society. Any countries should apply an effective mass communication. Here in Australia, companies acquire their 1800 numbers from an Australian telecom company of their choice to keep them in touch with their clients. That's one of the ways to determine how mass communication is important in our country.
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