MASS COMMUNICATION IN INDIA

MASS COMMUNICATION IN INDIA In a country like ours, mass communication plays a vital role in creating awareness in people about national policies and programmes by providing information and education besides healthy entertainment. It helps people to be active partners in the nation-building endeavour. The Ministry of Information and Broadcasting is responsible for development and regu­lation of information, broadcasting and film sectors where as the Press Council of India regulates the press and the print media in the country. Different modes of mass communication such as the Akashvani, All India Radio, Doordarshan, newspapers, cinemas, etc., operating under the electronic and print media and various organisation associated with them are discussed in detail in the General Knowledge section.